Nintendo Switch (Japan)

Nintendo’s last console, the Wii U, was a failure. Nintendo’s new console, the Switch, is a runaway success.

That simple fact is a major part of the reason that it was so, so hard to find the Nintendo Switch for much of 2017.

“When you’re coming off the launch of the Wii U system, and then your next hardware system is Switch, it’s a challenge to know how many we should be ordering,” Nintendo of America senior product marketing manager Bill Trinen told me in a recent interview ahead of the Nintendo World Championships in New York City. “What is the demand gonna be?”

Some context: The Wii U, in its entire lifetime, sold around 13 million units; the Switch is expected to reach 10 million units sold by March 2018 — one year after the launch of the console. There’s a dramatic disparity in demand between the two consoles, and Nintendo wasn’t able to adequately anticipate that change — thus, supply shortages.

Indeed, the most important lessons Nintendo applied to the Switch come directly from mistakes made during the Wii U era.

For instance: Ease of use.

“If you look at the Wii U hardware system, just the system menu itself — the time that it took to boot that system up, to get into gameplay — was something that was a frustration for a lot of players early on, and actually became a hindrance,” Trinen said.

The Switch, on the contrary, is blessedly fast.

“It’s three button clicks and you’re into the fun, so it’s a really accessible menu,” added Nintendo of America senior VP of sales and marketing Doug Bowser.

As anyone who’s used the Switch can confirm, Bowser isn’t making that up — it’s, by far, the fastest console available today. The Switch wakes up and shuts down more …read more

Source:: Business Insider

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