If you can’t figure out what Nintendo’s doing with its outrageously popular Classic Edition game consoles, you’re not alone.
I’m as baffled as you are.
To try to clear things up, I asked Nintendo officials recently about the company’s line of miniature retro game machines, which includes the new $80 Super Nintendo Entertainment System Classic Edition:
What’s the strategy with these devices? Will they be produced in limited quantities? Will Nintendo continue to make them?
Their answers, unfortunately, did little to clear things up.
“Clearly (the Classic Edition line) is a part of our strategy,” said Doug Bowser, Nintendo of America’s senior vice president of sales and marketing. “We’ve seen the power of retro games and the affinity towards them. As we look forward, we’re looking at how we can mix that retro content that people love and enjoy, but also new content that we’re bringing to the market. So it’s a part of the plan.”
Even after talking with Bowser and other company officials, I still have no idea what Nintendo’s strategy is with the Classic Edition devices. And I’m guessing most people in the hunt for a SNES Classic this holiday season are in the same boat.
What’s driving this confusion and frustration is that the retro consoles have been really hard to find.
When the company launched the $60 Nintendo Entertainment System Classic Edition late last year, the mini game machine sold out everywhere almost immediately. Consumers were still looking all over for the gadget — and paying outrageous prices for it on eBay — when Nintendo discontinued the NES Classic in April.
Last month, the process seemed to repeat itself when the company released the SNES Classic. People lined up overnight for the console, and it quickly sold out.
Simply put, you can’t just walk into a store and buy …read more
Source:: Business Insider