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Facebook introduced a new 3D media type for News Feed that takes the form of cartoon-like objects users can interact with on mobile devices and desktop.
For example, a user could open the door of a 3D car and rotate it to view it from different angles. Users can create 3D posts with Oculus Medium, which is Oculus’ virtual reality (VR) content creation platform, or Facebook Spaces, which is Facebook’s platform for users to interact with each other in VR.
Previously, Facebook offered 360-degree videos and photos on its platform, which differ from the new update in that users could not interact with 3D objects in those posts.
These new 3D posts expose a significantly bigger audience to content made in VR, which could raise interest in the technology. Previously, interaction with VR content was confined to headsets, such as Facebook’s Oculus Rift or a Samsung Gear VR. The number of VR headset owners is relatively small at just 18 million in 2016. However, Facebook’s 3D posts have a reach of over 2 billion monthly users, potentially exposing and familiarizing many consumers to VR content formats. This may make a bigger pool of users more inclined to purchase VR headsets.
A heightened consumer interest in VR technology may better position Facebook to sell more Oculus Rift headsets. This is important as Facebook currently lags behind competitors Samsung, Sony, and HTC in VR headset sales. As of Q2 2017, Oculus Rift sold roughly 383,000 headsets, lower than Samsung, …read more
Source:: Business Insider