Bershka, Zara’s sister brand, is huge in Europe. After launching its US website in April, Bershka’s first physical store landed in New York City in October.
The fast-fashion store is geared toward teens and sells distinctly trendy pieces like fuzzy jackets and mom jeans. After taking a look at the trendy clothes on Bershka’s website, I knew I had to visit the store in-person — and I didn’t regret it.
Keep scrolling to take an inside look at Bershka’s pop-up shop in New York City’s SoHo neighborhood.
In October, the Bershka pop-up shop landed in SoHo, New York City. It will be open until the end of the year.
Inside, it looks like just about any fast-fashion store. The two-floor store is spacious and packed with colorful, on-trend clothing.
With European dance music blaring and electronic disco balls flickering in sync with the music, Bershka feels more like a club than a fast-fashion store.
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Source:: Business Insider