Update: It’s been three months since Becca Cosmetics put its upcoming highlighter shade in fans’ hands — and the winning color has officially been announced. Enter: Golden Mint. The cool-toned green highlighter won over the Smoky Quartz dusty rose hue — and it’s easy to see why. Even though the product looks lime green in the compact, when swept it on our skin, it transformed into a pretty (and totally wearable) gold.

Luckily, you don’t have to wait that long to purchase the new shade, either. Starting December 1, you’ll find the limited-edition Golden Mint highlighter on the brand’s site and Sephora for $38.

This post was originally published on August 15, 2017.

There’s always some inherent risk when a brand gives fans full freedom to create anything they could possibly dream of — especially when it comes to food. Read: No, your wasabi-flavored Oreo probably won’t be a total hit. And sorry to say, but macaroni and cheese-flavored chips are as appetizing to the rest of us as cardboard sprinkled in Cheeto dust. But giving customers the opportunity to create a beauty product? Well, that could heed some gorgeous results.

Following the launch of its Prismatic Amethyst powder, Becca Cosmetics is the latest company offering up an Instagram contest where fans can pick the newest shade to be created. Yes, the brand that is often credited for the highlighter category’s glow up is letting its social media followers choose a legitimate shade that will be sold online and in-stores this year. And unlike the absurdity that comes out of most product competitions, this one will be a surefire win.

We’re glowing head-to-head with two brand new highlighter shades! We want YOU to choose our #BECCAShimmeringSurprise by telling us who …read more

Source:: Refinery29

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