Brian Niccol is trading in fast food such as “Doritos Locos Tacos” for Chipotle Mexican Grill’s “food with integrity.”
Chipotle announced Tuesday afternoon that Niccol has been hired to serve as the Denver company’s next CEO, taking over for founder Steve Ells. The hire will take effect March 5.
The announcement came minutes after Taco Bell announced the Niccol had stepped down as its CEO, a role he held for the last three years after serving as the 7,000-location fast food chain’s president in 2013 and 2014.
“I am very excited to be joining Chipotle at this pivotal time in its history,” Niccol said in a news release Tuesday. “At Chipotle’s core is delicious food, which I will look to pair up with consistently great customer experiences.”
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Mark Lennihan, The Associated PressTaco Bell CEO Brian Niccol speaks during an interview at The Associated Press in 2015. Niccol was named Tuesday as the next CEO of Denver-based Chipotle Mexican Grill after five years with Taco Bell.
Prior to his work with Taco Bell, Niccol worked for fellow Yum Brands company, Pizza Hut. It its announcement, Chipotle lauded Niccol for work that “repositioned Taco Bell as a lifestyle brand” including establishing it as a social media leader in …read more
Source:: The Denver Post – Lifestyle