Rad Power Bikes

Ty Collins, left, and Mike Radenbaugh, founders of Rad Power Bikes in Seattle, with the RadBurro, their new cargo trike. (GeekWire Photo / Kurt Schlosser)

Sitting in traffic these days, there’s a good chance you’ve been passed by a rider on an electric bicycle. With seemingly little effort, e-bike users are commuting to work, hauling groceries, whisking kids off to school and leaving us in their dust — all without creating a cloud of exhaust.

Chances are also good that that rider is sitting atop an e-bike from Seattle-based Rad Power Bikes, a 4-year-old company that is looking to revolutionize how we think about bicycles and what they’re used for.

Mike Radenbaugh, 28, and Ty Collins, 29, met as students at Humboldt State University in Northern California and the idea for Rad Power was born in 2007 when they built their first e-bike. After years of doing custom conversions of traditional bikes to electric, they launched Rad Power as a direct-to-consumer brand in 2015.

The bootstrapped company did $1 million in sales in the first year, $7.5 million in year two and $20 million last year. This year they’re on track for $50 million, and their line of four unique e-bikes — RadRover, RadWagon, RadMini and RadCity — has welcomed a fifth product in the form of a three-wheeled beast called the RadBurro. The trike is designed to catch the attention of commercial and logistics entities looking for the next answer to getting goods where they need to go, especially in urban settings.

“The RadBurro originated from our brand’s belief that electric bikes are really meant to be more for utility than for leisure,” said Radenbaugh, the company’s president and CEO.

Whether it’s kids or pizzas, Rad Power was already keenly aware that people were using their bikes for more than just working …read more

Source:: GeekWire

      

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