Build-A-Bear was forced to end its “Pay Your Age Day” deal early on Thursday, after stores were overwhelmed with customers.”Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns,” Build-A-Bear posted on Facebook at 11 a.m. ET. Photos from Build-A-Bear stores show long lines stretching throughout malls and scenes that some shoppers described as “madness.”

Build-A-Bear was forced to shut down a deal that allowed customers to pay their age for bears after chaos overtook stores and malls across the United States.

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