Teens once loved using Snapchat for the ability to send their friends disappearing messages.
But now some Gen Zs are moving away from the app. A fifth told Business Insider in a recent survey that they’re using the app less than ever.
Instagram, which adopted many of Snapchat’s most innovative features, is the leading choice for most teens.

Ava Zuyus started using Snapchat in 2013 when she was in fifth grade. By middle school, all of her friends were using it.

“It was cool that you could send something that disappears,” Zuyus, now 15, told Business Insider. “It got to the point that everyone was on Snapchat.”

Of Snapchat’s features to keep users interested in the app, like trophies and high scores, the most successful one is the Snapstreak, which marks the consecutive days you and a friend have exchanged at least one Snapchat with each other. The days are symbolized in the app by a number and fire emoji. The longest Snapstreak on record is nearly four years long.

But those streaks aren’t really communication, Zuyus said. They might just be a picture of the floor, wall, or a blank face with the caption “streak.”

And after years of maintaining these apparently meaningless streaks and racking up new trophies, teens like Zuyus say they’re exhausted by Snapchat.

Now, they’re moving to Instagram, which has integrated Snapchat’s once-novel disappearing photo feature while combining it with the ability to craft a more permanent profile.

A fifth of Gen Zs say they are using Snapchat less, according to a recent Business Insider survey of more than 100 teens across the US.

Studies from Ypulse, a research and marketing firm focused on Gen Z and Millennials, also show a dip in Snapchat usage among 13- to 17-year-olds …read more

Source:: Business Insider


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