Adam Neumann, CEO of WeWork

WeWork filed to go public on Wednesday.
The opening to its paperwork featured a distinctly cultish dedication to the “energy of we.”

WeWork also said its mission is to “elevate the world’s consciousness,” and critics on Twitter were quick to mock the rhetoric.

Read all of BI’s WeWork coverage here.

WeWork published the S-1 paperwork for its initial public offering on Wednesday, and the business’ gargantuan losses of $1.6 billion weren’t the only thing to catch people’s attention.

Read more: The life and career rise of Adam Neumann, the billionaire WeWork founder and CEO taking his company public

Two pages into WeWork’s S-1 is a spread bearing the firm’s minimalistic logo along, with a strange dedication: “We dedicate this to the energy of we — greater than any of us, but inside each of us.”

Journalists and others were quick to snort at the mantra.

The kind of poetry only billions in losses can buy

— zerohedge (@zerohedge) August 14, 2019

😭😂🤣 cover page of $WE filing…

— Anthony DeRosa🗽 (@Anthony) August 14, 2019

i realize when reading an s-1 you’re supposed to skip ahead to the juicy parts but i’m already stuck on wework’s second page, in which the epigraph dedicates this to “the energy of we” that is “inside each of us”

— Ellen Huet (@ellenhuet) August 14, 2019

In addition to the mantra, some critics went in on the language inside the S-1, including WeWork’s stated goal to “elevate the world’s consciousness,” and its frequent use of the word “community,” which pops up a total of 150 times in the 220-page document.

What is WeWork’s mission?

“Our mission is to elevate the world’s consciousness.”

Like, duh.

— Sachin Ravikumar (@sachinr27) August 14, 2019

What …read more

Source:: Business Insider


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