Popular Japanese soufflé pancake shop Flipper’s opened in New York City on October 2, serving fluffy pancakes that have gone viral on Instagram.
The opening garnered lots of attention, with people waiting up to four hours in line in Manhattan’s SoHo neighborhood to get a taste.
Insider sent me to check out the restaurant and see if the pancakes lived up to the hype — and for the most part, I thought they totally did.
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When Japanese soufflé pancake shop Flipper’s opened its first US outpost in Manhattan on October 2, people waited up to four hours in line to get a taste.
The beloved Japanese chain, which also has locations in Taiwan, Korea, and Hong Kong, has since become even more popular on Instagram with its famously fluffy pancakes.
I trekked uptown to see if these pancakes lived up to the hype — and for the most part, they totally did. Although I’m not usually a “sweets person,” these pancakes were some of the best I’ve ever had.
Here’s what it was like.
When I got to Flipper’s at 11:00 a.m., there was a line out the door.
Even though I went to Flipper’s on a Tuesday morning, the wait was still over an hour. The line was filled with tourists, teens looking to ‘gram the fluffy pancakes, and one man who lived around the corner and wanted to see what all the fuss was about.
The decor is light, bright, and fun. The many neon signs in the restaurant seemed to scream “Instagram this!”
The first floor of the two-story restaurant acts as a waiting area, as well as a grab-and-go café. When I arrived I was the only person on the bottom floor, …read more
Source:: Business Insider