Amazon owns and operates Twitch, the biggest live video streaming service in the world.
Starting in August, Twitch’s most popular streamers started making deals with Amazon’s competition — most notably, Microsoft-owned Mixer.
Since Tyler “Ninja” Blevins left Twitch, a steady stream of other high-profile names have left the service for competitors.
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Amazon’s Twitch is the most popular live video streaming service by a large margin.
Like Google-owned YouTube dominates internet video-on-demand, such is Twitch’s dominance of live-streamed internet video. As I write this on a Friday morning, hundreds of thousands of people are watching live videos streams on the service.
But Twitch is bleeding: a major talent exodus has more people than ever using competing services from Microsoft and Google.
It all started with Tyler “Ninja” Blevins in August.
SEE ALSO: Ninja ditching Twitch for Microsoft’s Mixer was a brilliant decision
1. Tyler “Ninja” Blevins
In a fake press conference in early August, Tyler “Ninja” Blevins announced his intention to switch from Amazon-owned Twitch to Microsoft-owned Mixer.
“I know this may come as a shock to many of you,” he said, “but, as of today, I will be streaming exclusively on Mixer.”
The announcement itself was lighthearted and silly, but the news was anything but — the world’s most popular, well-known video game streamer was switching from Amazon to Microsoft. We’re talking about a guy who makes hundreds of thousands of dollars each month streaming himself playing “Fortnite” to tens of thousands of viewers, a guy who was reportedly paid $1 million for a single day of playing EA’s “Apex Legends.”
On paper, the deal looks straightforward: Microsoft is paying the most popular video game streamer to exclusively stream on its platform, Mixer.
In reality, Microsoft is locking in an important influencer …read more
Source:: Business Insider