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Goodyear is in the midst of what CEO Richard Kramer calls a shift from being a legacy tire manufacturer to a “technology-driven mobility company.”
Alongside the core tire business, Goodyear is pivoting to AI and predictive maintenance tools as future innovations like self-driving cars inch closer to reality.
That push remains, even as the coronavirus pandemic ravages Goodyear’s operations and the global economy at large.
“We don’t go backwards,” Kramer told Business Insider. “Society rarely regresses, it always progresses — even though it goes through difficult times.”
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Goodyear has a case of dual personalities.

The organization is undergoing a major shift from legacy tire manufacturer to what CEO Richard Kramer refers to as “technology-driven mobility company.”

That means keeping its core tire business intact, all while preparing for future upheaval in the industry as innovations like self-driving cars inch closer to reality — or, as Chief Technology Officer Chris Helsel refers to it, the split between “tires and beyond-tires.”

It’s a switch that many companies could soon find themselves in, as the coronavirus pandemic prompts a sudden and quick pivot to digital.

“The impetus of the transformation is for us to continue to be relevant,” Kramer told Business Insider. “We have to change and we have to transform ourselves into how consumers and how end-users are going to use our products.”

And now, even with the coronavirus pandemic ravaging the global economy, the company is doubling down on that transformation.

“We don’t go backwards,” said Kramer. “Society rarely regresses, it always progresses — even though it goes through difficult times.”

But shifting the culture of a 121-year-old company is no easy task. And Goodyear …read more

Source:: Business Insider

      

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