smart speaker ownership overall

This is a preview of The Smart Speaker research report from Business Insider Intelligence.
Purchase this report.
Business Insider Intelligence offers even more technology coverage with Connectivity & Tech Pro. Subscribe today to receive industry-changing connectivity news and analysis to your inbox.

The smart speaker has been a runaway success in the handful of years since it hit the market, catapulting from obscurity to the peak of sales lists and cementing itself in the public consciousness.

According to primary survey data from Business Insider Intelligence, as many as half of US respondents reported living in a home with a voice-enabled AI device.

The prevalence of smart speakers is changing how companies in a range of spaces — media, e-commerce, smart home, banking, and more — interact with consumers.

For companies looking to sell these speakers and brands looking to engage with their customers through the now-critical medium, it’s important to understand how the voice ecosystem works in practice and how it’s being used.

To learn more about adoption and habits, we surveyed 2,000 US consumers regarding factors like smart speaker ownership, what brands consumers use, and what they use the devices to do. Our survey data offers critical insights for key stakeholders at companies aiming to promote and use the smart speaker to reach customers.

In The Smart Speaker Report, Business Insider Intelligence examines the fast-evolving smart speaker market. First, we provide a glimpse into smart speaker adoption in the US, both overall and by particular demographics. Then, we look at the characteristics of device owners, including how many speakers they own, which types, how often they use them, and what they use them to do. We also break down the top smart speaker use cases and the reasons why they are or aren’t resonating with consumers, and advise brands looking to reach their users …read more

Source:: Business Insider

      

(Visited 1 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *