Steve Jobs — Apple CEO Steve Jobs speaks during an Apple special event April 8, 2010 in Cupertino, California. Jobs announced the new iPhone OS4 software

Newly released emails from Steve Jobs show how ruthless he could be.
In one of the emails, made public by a Congressional subcommittee investigating antitrust concerns, Jobs advised subordinates to “cut off” a developer.
In another email message, Jobs said Apple’s iBooks bookstore was going to be the only digital books marketplace on iPhones and iPads.
The messages are sure to add to concerns that Apple is using its control over its App Store to throttle rivals and boost its own apps.
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You could use a lot of adjectives to describe Steve Jobs: innovative, visionary, charismatic. But on the short-list of those words would have to be ruthless, as new email messages made public Wednesday made clear yet again.

Jobs — who died in October 2011, but was the founder and previous CEO of Apple — instructs subordinates in the emails to “cut off” a developer who publicly criticized the company, force developers of subscription-based apps to use Apple’s payment service, and block any other company from offering a digital bookstore for Apple’s iPhones and iPads unless they gave Apple a cut of their revenue.

“I think this is all pretty simple,” Jobs wrote in an email dated February 6, 2011 focused on the bookstore issue. “[Apple’s] iBooks is going to be the only bookstore on iOS devices. We need to hold our heads high. One can read books bought elsewhere, just not buy/rent/subscribe from iOS without paying us, which we acknowledge is prohibitive for many things.”

Jobs’ email were part of a trove of internal messages released by the House Judiciary Committee’s Subcommittee on Antitrust, Commercial, and Administrative Law. The subcommittee made the documents public following its hearing into antitrust concerns about Apple and the other giant tech companies. That hearing focused on testimony from the …read more

Source:: Business Insider


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