Ben Sullins

Paying close attention to your YouTube titles and thumbnails is critical if you want people to click on them, according to Ben Sullins, who makes videos about Tesla and electric vehicles.
Sullins’ strategy is to create an ‘information gap’ by posing a question the viewer wants answered.
Sullins has over 200,000 subscribers, and his videos have received over 38 million views.
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Scrolling through YouTube can be overwhelming. Even if you know you’re looking for a workout routine or investing tips, the sheer number of options makes it tricky to choose what to watch. Just as tricky: Figuring out how to get viewers to click on your video, among a sea of alternatives.

Ben Sullins, who makes videos about Tesla and electric vehicles, pays careful attention to the titles and thumbnails on his videos to make sure viewers don’t scroll past them.

“It almost should be, you have an idea for a video, and you figure out the title and the thumbnail first before anything, before you shoot the video, before you script the video,” Sullins said in an interview with Business Insider.

His strategy is to create an “information gap” by raising a question, either directly or by suggestion, in a way that makes the view want to learn more. Titles for recent videos include “Fixing Model Y Dumbest Flaw for $12” and “Choosing Our Favorite Tesla After Owning All 4.” The thumbnail, Sullins said, should amplify the curiosity the title creates. His photos sometimes feature him making an exaggerated expression and text set against a red background.

“The opposite of what you would consider a beautiful photo is what works well on YouTube,” he said.

Once a viewer clicks on your video, it’s important that you deliver on your premise and keep them hooked; the longer people watch your …read more

Source:: Business Insider

      

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