Why do we get so many robocalls? “The short answer is that they work and they are very inexpensive,” explains Jeff Galak, associate professor of marketing at Carnegie Mellon University’s Tepper School of Business. Eliminating humans dialing phones means that marketers and scammers can reach millions of phones efficiently and cheaply.

“And they work for two reasons,” Galak explains. “First, they can separate the diligent consumers from the less diligent (aka suckers). If you pick up a robocall and talk to the automated system, the caller now knows that there is a human on the other end of the phone and can sell that information to others who might try and call with some kind of sales promotion or, far worse, call with a scam of some sort. The second reason is that they are a fast way to get information—and sometimes disinformation—out to many people quickly. …

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Source:: AOL.com

      

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