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Hi and welcome to Insider Advertising for April 9. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

Roku hunts for agencies.
Klarna’s influencer council.
TikTok beauty trends.

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Tips, comments, suggestions? Drop me a line at or on Twitter at @LaurenJohnson.

Roku is looking for a new ad agency to help position it as the king of streaming

Roku is looking for a new ad agency to handle its business for the first time in several years, Patrick Coffee reported.
Roku plans to run its largest-ever advertising campaign in the fall.
The campaign will attempt to position Roku as the dominant streaming brand, a source said.

Read the story.

Inside Klarna’s influencer council, which the $31 billion fintech giant hopes will create a blueprint for responsible influencer marketing

Klarna launched an influencer marketing council in March, focused on boosting responsible marketing, Molly Innes reported.
The fintech giant has come under fire previously for running ‘irresponsible’ social media ads.
Insider spoke to four members of the council who outlined its strategy and ambitions.
Read the story.

How TikTok is reshaping teens’ beauty and skincare brand preferences, according to new data

CeraVe took the crown as the No. 1 favorite skincare brand in a new survey of 7,000 US teens, Sydney Bradley reported.
The Ordinary also ranks as a top brand thanks to “skinfluencers” like Hyram Yarbro and Young Yuh.
TikTok is reshaping these teens’ preferences, Piper Sandler said in its recent report. 
Read the story.

More stories we’re reading:

Ads on Facebook with voter fraud conspiracies were running as recently as this week (Insider)

Netflix has landed the streaming rights to Sony’s future ‘Spider-Man’ movies and franchises like ‘Jumanji’ (Insider)

Source:: Business Insider


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