For the first time in its nearly 60-year history, Arby’s “we have the meats” slogan includes a hamburger.

And it’s not just any burger. The fast-food chain known for roast beef sandwiches is entering the burger arena with Wagyu beef, the premium, highly marbled beef prized for its tenderness and taste.

“Boring burgers are a fast-food staple, so Arby’s felt compelled to raise the bar with a Wagyu Steakhouse Burger. Instead of focusing on making billions of mediocre burgers, we’re taking a stance on high-quality meat that deserves to be cooked properly,” Patrick Schwing, chief marketing officer of Arby’s, said in a statement. “We’ve spent over two years of dedicated research and development to deliver a premium burger that redefines what’s possible from a drive-thru.”

According to Restaurant Business News, the Wagyu Steakhouse Burger will be prepared sous-vide style, a low-and-slow fine-dining technique that will allow Arby’s fast-food kitchens to deliver a juicy burger with a crispy outer edge and slightly pink center.

“The patty is a blend of 48% ground beef and 52% American Wagyu, which is a cross between Japanese Wagyu and top American cattle breeds,” the report said. “Arby’s claims it’s the largest single patty in the quick-service segment, with a raw weight of 6.4 ounces — 50% larger than McDonald’s Quarter Pounder.”

Arby’s will top the burger with American cheese, shredded lettuce, tomato, pickles, red onion and a special burger sauce and serve it on a toasted brioche bun. It’s available for a limited time, until the end of July.

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Source:: The Mercury News – Entertainment


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