The 25 most innovative CMOs in the world in 2020

The advertising industry is changing radically. Chief marketing officers are dealing with fragmented consumer attention and figuring out data-driven marketing while adapting to a landscape altered by the novel coronavirus. Here’s Business Insider’s fifth annual ranking of the CMOs who most stand out in overcoming these challenges. Click here for more BI Prime stories. Innovation has taken a new meaning in 2020. Global advertising and marketing spend was poised to swell further to $612.6 billion this year — until the coronavirus pandemic came along and upended the advertising business, bringing the forecast down to $563 billion. The radical transformation of the advertising industry has only been accelerated by the novel… Read More

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Your future MacBook will probably look a lot more like the iPhone — and that could be just what Apple needs to get ahead of Windows (AAPL)

Apple will start developing its own chips for future Mac computers, a shift that could give the tech giant more freedom to create custom Mac features that are closely tied to its software. It’s an approach that Apple has taken with the iPhone and Apple Watch, both of which have features powered by the neural engine in Apple’s homegrown chips. The development of its own silicon is just one way in which Apple is blending its mobile and desktop ecosystems. The company is also redesigning the Mac’s software in a way that more closely resembles that of the iPhone and iPad with its Big Sur update. These changes could help… Read More

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The best gel pillows

Gel pillows are ideal for people who need extra support to deal with neck and back pain, as well as for people who run hot but like to sleep cool. The Coop Home Goods Eden Gel Foam Pillow is our top pick, thanks to its support and cooling, and because it can be adjusted for ideal custom comfort. While standard pillows feel soft and snuggly at once, they don’t offer much actual neck and back support and they often heat up. Gel pillows tend to hold their shape, offering all-night support, and they stay relatively cool thanks to the gel’s propensity to draw heat in and away from your body.… Read More

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We may be getting closer to a second stimulus check, but several key details are still unclear

Lawmakers are getting closer to sending more cash payments to American families, but a second stimulus check hasn’t been approved yet. Democrats sent a bill to the Senate that expanded eligibility for stimulus checks outlined in the last emergency relief package, but GOP lawmakers appear split on the issue. Meanwhile, top economists are arguing for recurring stimulus checks. A consensus still needs to be reached on several details, including eligibility, timing, and amount of the payment. TaxAct is currently offering 35% off on Federal and State returns » Support seems to be ramping up among lawmakers for a second stimulus check as the pandemic rages on in the United States.… Read More

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A Texas Medical Center employee who hasn’t seen her husband in 4 months wants people to take the coronavirus seriously so she can go home

Danielle Jones, an advanced clinical education specialist at Texas Medical Center, hasn’t seen her husband since March 15. The woman’s older in-laws live on her property and she didn’t want to put them at risk of COVID-19 exposure. Cases in Texas began surging after Memorial Day. Jones told Business Insider she wants residents to take safety measures seriously so she can go home to her family. Visit Business Insider’s homepage for more stories. Danielle Jones hasn’t seen her husband since March 15. The 37-year-old advanced clinical education specialist is one of the many healthcare workers around the US who made the tough decision to move out of their homes to… Read More

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